Joe Mauer is an advertiser's dream.  Wholesome, good looking, polite and one of the highest paid athletes in the world.

So it's no surprise that he's the endorsement darling for Kemps, Head and Shoulders, Explore Minnesota, Nike, Rawlings, Pepsi and Gatorade.

The latest deal in the stable?  Anytime Fitness with this "interesting" commercial, filled with kittens and windmills and paddleball and sock puppets and teddy bears.

With the season they're having, I'm guessing many-a-Twins fan won't think it's so cute.